{"id":660,"date":"2025-08-27T17:13:33","date_gmt":"2025-08-27T16:13:33","guid":{"rendered":"https:\/\/concept43.com\/rebranding-de-bruder-street-steak-house\/"},"modified":"2025-12-05T10:42:19","modified_gmt":"2025-12-05T10:42:19","slug":"rebranding-de-bruder-street-steak-house","status":"publish","type":"page","link":"https:\/\/www.concept43.com\/es\/trabajos\/rebranding-de-bruder-street-steak-house\/","title":{"rendered":"Rebranding de Br\u00fcder Street Steak House"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"660\" class=\"elementor elementor-660 elementor-467\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-523b947 e-con-full e-flex e-con e-parent\" data-id=\"523b947\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf0ce97 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"bf0ce97\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">En esta casa se viene a comer con hambre y actitud. <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48b1b9d elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"48b1b9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Br\u00fcder sab\u00eda que hab\u00eda llegado el momento de un cambio. Era hora de un rebranding, combinando el esp\u00edritu rebelde de la cultura urbana con la aut\u00e9ntica maestr\u00eda de la parrilla argentina. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-908f07e elementor-absolute elementor-widget elementor-widget-heading\" data-id=\"908f07e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rebranding para un restaurante street steak house en Gran Canaria<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2fdc11 elementor-widget elementor-widget-image\" data-id=\"d2fdc11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2500\" height=\"1458\" src=\"https:\/\/www.concept43.com\/wp-content\/uploads\/concept43-casestudy-bruder-02.webp\" class=\"attachment-full size-full wp-image-475\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97f3eeb e-con-full e-flex e-con e-parent\" data-id=\"97f3eeb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-9590e9f e-con-full e-flex e-con e-child\" data-id=\"9590e9f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca9da03 elementor-widget elementor-widget-heading\" data-id=\"ca9da03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Br\u00fcder<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71b02cb elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"71b02cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Branding<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Estrategia de branding<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Dise\u00f1o de identidad<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Contenido para redes<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Dise\u00f1o web<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b0bd09 elementor-widget elementor-widget-heading\" data-id=\"9b0bd09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Enlaces<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3d7580 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b3d7580\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.bruder1906.com\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">P\u00e1gina web de Br\u00fcder<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1ba698 e-con-full e-flex e-con e-child\" data-id=\"b1ba698\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e005f44 elementor-widget elementor-widget-text-editor\" data-id=\"e005f44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Con su quinto aniversario a la vuelta de la esquina, Br\u00fcder1906 estaba listo para valerse por s\u00ed mismo, y as\u00ed naci\u00f3 la marca Br\u00fcder. El rebranding lo cubri\u00f3 todo: desde la identidad visual hasta las cartas, plantillas para redes sociales y la web. Construimos un sistema de marca completo que se siente atrevida y fiel al esp\u00edritu callejero que define a Br\u00fcder. \u00bfEl resultado? Una marca con actitud, que aument\u00f3 la fidelidad de los clientes y elev\u00f3 la facturaci\u00f3n en un 20 %.     <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-864ff9c elementor-widget elementor-widget-n-accordion\" data-id=\"864ff9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;multiple&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1400\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1400\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> El cliente <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1400\" class=\"elementor-element elementor-element-b291f62 e-con-full e-flex e-con e-child\" data-id=\"b291f62\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9377aa elementor-widget elementor-widget-text-editor\" data-id=\"a9377aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"826\" data-end=\"1325\">Nacido en 2020 bajo el nombre Br\u00fcder1906, este Street Steak House fue de los primeros en abrir sus puertas justo despu\u00e9s de la pandemia. La idea vino de dos hermanos argentinos, Sebasti\u00e1n y Gast\u00f3n, que desarrollaron su restaurante alrededor del fuego y la artesan\u00eda. Su filosof\u00eda de \u201ccon la parrilla por delante\u201d hablaba por s\u00ed sola.  <\/p><p data-start=\"826\" data-end=\"1325\">Con el paso de los a\u00f1os, Br\u00fcder1906 se hizo conocido en la zona por la calidad de su carne, sus hamburguesas jugosas y un ambiente cercano donde los amigos pod\u00edan reunirse para disfrutar de buena comida y bebida. En 2025, Br\u00fcder1906 estaba listo para evolucionar su marca e identidad. El \u201c1906\u201d, de Estrella Galicia, quedaba atr\u00e1s, dejando a Br\u00fcder libre para consolidarse por s\u00ed mismo.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1401\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1401\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> El reto <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1401\" class=\"elementor-element elementor-element-9de15ce e-con-full e-flex e-con e-child\" data-id=\"9de15ce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2247158 elementor-widget elementor-widget-text-editor\" data-id=\"2247158\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"826\" data-end=\"1325\">Con su quinto aniversario acerc\u00e1ndose, Br\u00fcder vio en esta fecha una oportunidad para avanzar. Era el momento de un rebranding. La decisi\u00f3n de dejar atr\u00e1s el \u201c1906\u201d no era solo un cambio de nombre, era una declaraci\u00f3n de independencia. Quer\u00edan seguir por su cuenta, volver a conectar con antiguos clientes y despertar el inter\u00e9s de un nuevo p\u00fablico.   <\/p><p data-start=\"826\" data-end=\"1325\">El objetivo estaba claro: convertir la marca en un verdadero Street Steak House que respirara los valores esenciales de Br\u00fcder. Ser rebelde y con humor, pero cercano, con el aut\u00e9ntico saber hacer argentino sin necesidad de decirlo en voz alta. Br\u00fcder necesitaba un rebranding que estuviera a la altura de su trabajo y les ayudara a dar el siguiente paso.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1402\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1402\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> El proceso <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1402\" class=\"elementor-element elementor-element-8e39ee8 e-con-full e-flex e-con e-child\" data-id=\"8e39ee8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f8bbec elementor-widget elementor-widget-text-editor\" data-id=\"9f8bbec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"826\" data-end=\"1325\">El rebranding comenz\u00f3 de la forma m\u00e1s Br\u00fcder posible: una charla r\u00e1pida en la acera, justo frente al restaurante mientras lo renovaban. Sin salas de juntas, sin rollos. Solo necesit\u00e1bamos una visi\u00f3n clara y que todos rem\u00e1ramos en la misma direcci\u00f3n. El briefing fue breve pero contundente: dejar atr\u00e1s \u201c1906\u201d y crear una marca que encajara con la nueva decoraci\u00f3n, el men\u00fa y la vibra. Hacerlo Br\u00fcder.    <\/p><p data-start=\"826\" data-end=\"1325\">Nos lanzamos de lleno al dise\u00f1o, usando su concepto de \u201cStreet Steak House\u201d combinado con el aut\u00e9ntico saber hacer argentino como gu\u00eda. Creamos una identidad visual basada en la confianza y la fuerza, que complementamos con un tono y un mensaje de marca rebeldes y fieles al esp\u00edritu callejero que caracteriza a Br\u00fcder. <\/p><p data-start=\"826\" data-end=\"1325\">Transformamos cada parte de la experiencia del cliente, empezando por el logo: seguro, contundente e inmediatamente reconocible. La paleta de colores evolucion\u00f3, dejando atr\u00e1s el 1906 y adoptando el negro carb\u00f3n y el rojo fuego como s\u00edmbolos de car\u00e1cter, suavizados con un beige c\u00e1lido. El sistema tipogr\u00e1fico combina fuentes limpias y f\u00e1ciles de leer para las cartas y elementos funcionales, con tipograf\u00edas m\u00e1s expresivas para t\u00edtulos y mensajes que deb\u00edan sonar con fuerza.    <\/p><p data-start=\"826\" data-end=\"1325\">Dise\u00f1amos un conjunto de sellos personalizados con un estilo desgastado, que transmiten mensajes breves de la marca. Algunos incluso incorporan los nombres de Sebasti\u00e1n y Gast\u00f3n para reforzar la cercan\u00eda y el lado humano de Br\u00fcder. Las cartas se renovaron por completo, con un dise\u00f1o m\u00e1s simple y mensajes m\u00e1s potentes. El formato tambi\u00e9n se transform\u00f3 para alinearse con su estilo callejero actualizado. Los posavasos, la carteler\u00eda, los uniformes y los salvamanteles desechables adoptaron la misma est\u00e9tica atrevida y coherente.    <\/p><p data-start=\"826\" data-end=\"1325\">La web llev\u00f3 la experiencia completa al entorno digital, para que los clientes pudieran consultar la carta, hacer reservas y hacerse una idea del ambiente de Br\u00fcder antes de llegar. Tambi\u00e9n creamos plantillas para que el equipo de Br\u00fcder las usara en redes sociales y pudiera publicar fotos, promociones y novedades sin perder la coherencia visual de la marca. <\/p><p data-start=\"826\" data-end=\"1325\">La implementaci\u00f3n del rebranding fue al mismo tiempo que la renovaci\u00f3n del restaurante y, para el momento de su aniversario, cada punto de contacto ya hab\u00eda sido trabajado, logrando que la marca se sintiera completa, renovada y, al mismo tiempo, aut\u00e9ntica y familiar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1403\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1403\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> El resultado <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1403\" class=\"elementor-element elementor-element-7e6c8e8 e-con-full e-flex e-con e-child\" data-id=\"7e6c8e8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1859d82 elementor-widget elementor-widget-text-editor\" data-id=\"1859d82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2456\" data-end=\"2860\">A los pocos meses del rebranding, las ventas de Br\u00fcder subieron un 20%, y con ellas tambi\u00e9n la cantidad de clientes recurrentes. Los habituales de siempre regresaron, motivados por la nueva propuesta de marca y oferta gastron\u00f3mica, mientras que nuevos clientes se acercaron por curiosidad. El verdadero logro fue la alineaci\u00f3n: ahora la marca representa a la perfecci\u00f3n qui\u00e9n es Br\u00fcder y en qu\u00e9 cree. Una charla improvisada en la puerta del restaurante se convirti\u00f3 en un momento clave de su historia, abriendo el camino hacia un nuevo crecimiento y reconocimiento.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7a506b e-con-full e-flex e-con e-parent\" data-id=\"c7a506b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43a9af6 elementor-widget elementor-widget-image\" data-id=\"43a9af6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2500\" height=\"1458\" src=\"https:\/\/www.concept43.com\/wp-content\/uploads\/concept43-casestudy-bruder-03.webp\" class=\"attachment-full size-full wp-image-495\" alt=\"Br\u00fcder street steak house restaurant rebrand logo design\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2606488 e-con-full e-flex e-con e-child\" data-id=\"2606488\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:498,&quot;url&quot;:&quot;https:\\\/\\\/concept43.com\\\/wp-content\\\/uploads\\\/concept43-casestudy-bruder-04.jpg&quot;},{&quot;id&quot;:501,&quot;url&quot;:&quot;https:\\\/\\\/concept43.com\\\/wp-content\\\/uploads\\\/concept43-casestudy-bruder-05.jpg&quot;}],&quot;background_slideshow_slide_duration&quot;:3000,&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c287ddc elementor-widget elementor-widget-image\" data-id=\"c287ddc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2500\" height=\"1458\" src=\"https:\/\/www.concept43.com\/wp-content\/uploads\/concept43-casestudy-bruder-06.webp\" class=\"attachment-full size-full wp-image-504\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9d85dc elementor-widget elementor-widget-image\" data-id=\"d9d85dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1458\" src=\"https:\/\/www.concept43.com\/wp-content\/uploads\/concept43-casestudy-bruder-07.webp\" class=\"attachment-full size-full wp-image-507\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cf253b e-con-full e-flex e-con e-child\" data-id=\"4cf253b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:510,&quot;url&quot;:&quot;https:\\\/\\\/concept43.com\\\/wp-content\\\/uploads\\\/concept43-casestudy-bruder-08.jpg&quot;},{&quot;id&quot;:513,&quot;url&quot;:&quot;https:\\\/\\\/concept43.com\\\/wp-content\\\/uploads\\\/concept43-casestudy-bruder-09.jpg&quot;}],&quot;background_slideshow_slide_duration&quot;:3000,&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f82305a elementor-widget elementor-widget-image\" data-id=\"f82305a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1750\" src=\"https:\/\/www.concept43.com\/wp-content\/uploads\/concept43-casestudy-bruder-10.webp\" class=\"attachment-full size-full wp-image-516\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48f22f6 e-con-full e-flex e-con e-parent\" data-id=\"48f22f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-1e4c431 e-con-full e-flex e-con e-child\" data-id=\"1e4c431\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:523,&quot;url&quot;:&quot;https:\\\/\\\/concept43.com\\\/wp-content\\\/uploads\\\/concept43-casestudy-bruder-11.jpg&quot;},{&quot;id&quot;:526,&quot;url&quot;:&quot;https:\\\/\\\/concept43.com\\\/wp-content\\\/uploads\\\/concept43-casestudy-bruder-12.jpg&quot;}],&quot;background_slideshow_slide_duration&quot;:3000,&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e01310 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"0e01310\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1750\" src=\"https:\/\/www.concept43.com\/wp-content\/uploads\/concept43-casestudy-bruder-13.webp\" class=\"attachment-full size-full wp-image-529\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd19529 e-con-full e-flex e-con e-parent\" data-id=\"bd19529\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4060d39 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"4060d39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1750\" src=\"https:\/\/www.concept43.com\/wp-content\/uploads\/concept43-casestudy-bruder-14.webp\" class=\"attachment-full size-full wp-image-532\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3334044 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"3334044\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1750\" src=\"https:\/\/www.concept43.com\/wp-content\/uploads\/concept43-casestudy-bruder-15.webp\" class=\"attachment-full size-full wp-image-535\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26d57d6 e-con-full e-flex e-con e-parent\" data-id=\"26d57d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f97e68 elementor-widget elementor-widget-image\" data-id=\"8f97e68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1458\" src=\"https:\/\/www.concept43.com\/wp-content\/uploads\/concept43-casestudy-bruder-16.webp\" class=\"attachment-full size-full wp-image-538\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9912886 e-con-full e-flex e-con e-child\" data-id=\"9912886\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:541,&quot;url&quot;:&quot;https:\\\/\\\/concept43.com\\\/wp-content\\\/uploads\\\/concept43-casestudy-bruder-17.jpg&quot;},{&quot;id&quot;:544,&quot;url&quot;:&quot;https:\\\/\\\/concept43.com\\\/wp-content\\\/uploads\\\/concept43-casestudy-bruder-18.jpg&quot;},{&quot;id&quot;:547,&quot;url&quot;:&quot;https:\\\/\\\/concept43.com\\\/wp-content\\\/uploads\\\/concept43-casestudy-bruder-19.jpg&quot;}],&quot;background_slideshow_slide_duration&quot;:3000,&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a74f583 elementor-widget elementor-widget-image\" data-id=\"a74f583\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1458\" src=\"https:\/\/www.concept43.com\/wp-content\/uploads\/concept43-casestudy-bruder-20.webp\" class=\"attachment-full size-full wp-image-550\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e75504 e-con-full e-flex e-con e-parent\" data-id=\"4e75504\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbee51e elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"fbee51e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1750\" src=\"https:\/\/www.concept43.com\/wp-content\/uploads\/concept43-casestudy-bruder-21.webp\" class=\"attachment-full size-full wp-image-553\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d307bf2 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"d307bf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1750\" src=\"https:\/\/www.concept43.com\/wp-content\/uploads\/concept43-casestudy-bruder-22.webp\" class=\"attachment-full size-full wp-image-556\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c1e314 e-con-full e-flex e-con e-parent\" data-id=\"9c1e314\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5babc elementor-widget elementor-widget-image\" data-id=\"9d5babc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1458\" src=\"https:\/\/www.concept43.com\/wp-content\/uploads\/concept43-casestudy-bruder-23.webp\" class=\"attachment-full size-full wp-image-559\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bf1b99 elementor-widget elementor-widget-image\" data-id=\"4bf1b99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"2500\" src=\"https:\/\/www.concept43.com\/wp-content\/uploads\/concept43-casestudy-bruder-24.webp\" class=\"attachment-full size-full wp-image-562\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15f4a1f e-con-full e-flex e-con e-parent\" data-id=\"15f4a1f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a41782b elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"a41782b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1750\" src=\"https:\/\/www.concept43.com\/wp-content\/uploads\/concept43-casestudy-bruder-25.webp\" class=\"attachment-full size-full wp-image-565\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b22968 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"8b22968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1750\" src=\"https:\/\/www.concept43.com\/wp-content\/uploads\/concept43-casestudy-bruder-26.webp\" class=\"attachment-full size-full wp-image-568\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90e1a20 e-con-full e-flex e-con e-parent\" data-id=\"90e1a20\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66992b0 elementor-widget elementor-widget-image\" data-id=\"66992b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"2500\" src=\"https:\/\/www.concept43.com\/wp-content\/uploads\/concept43-casestudy-bruder-27.webp\" class=\"attachment-full size-full wp-image-571\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En esta casa se viene a comer con hambre y actitud. Br\u00fcder sab\u00eda que hab\u00eda llegado el momento de un cambio. Era hora de un rebranding, combinando el esp\u00edritu rebelde de la cultura urbana con la aut\u00e9ntica maestr\u00eda de la parrilla argentina. Rebranding para un restaurante street steak house en Gran Canaria Br\u00fcder Branding Estrategia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1697,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_angie_page":false,"ai_generated_summary":"","footnotes":""},"class_list":["post-660","page","type-page","status-publish","hentry"],"desktop_mode_comment_count":0,"desktop_mode_lock":null,"desktop_mode_contributors":[],"desktop_mode_attached_media":[],"_links":{"self":[{"href":"https:\/\/www.concept43.com\/es\/wp-json\/wp\/v2\/pages\/660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.concept43.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.concept43.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.concept43.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.concept43.com\/es\/wp-json\/wp\/v2\/comments?post=660"}],"version-history":[{"count":0,"href":"https:\/\/www.concept43.com\/es\/wp-json\/wp\/v2\/pages\/660\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.concept43.com\/es\/wp-json\/wp\/v2\/pages\/1697"}],"wp:attachment":[{"href":"https:\/\/www.concept43.com\/es\/wp-json\/wp\/v2\/media?parent=660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}