A brand transformation that matched Altamar's renovated properties and helped position the group for acquisition by one of the Canary Islands' largest hotel chains.
Altamar Hotels faced a business ultimatum. Tour operators who sent the majority of their guests made it clear: elevate your standards or lose contracts. Altamar responded with a full-scale transformation. They renovated all four properties, upgraded facilities, and modernized the guest experience. But physical upgrades weren't enough. They needed a brand that matched the investment they were making, one that immediately signaled higher quality to tour operators and guests alike. Within months of launching the new identity, Altamar Hotels was acquired by Servatur, one of the largest hotel chains in the Canary Islands.
