A family-owned finca in the countryside of Gran Canaria, where silence and nature set the pace. Individual holiday houses, guests arriving from across Europe, but no website of their own.
Los Arcos del Laurel is a family-owned rural finca in the north of Gran Canaria with individual holiday houses. They had guests arriving through third-party platforms, but no website of their own to get direct bookings. We built a website in three languages, with an integrated booking system synced to their channel manager and a design that matched the stillness of the place. Direct bookings followed, saving over 30% per booking.
Los Arcos del Laurel is a family-owned rural finca in Barranco del Laurel, near Moya, in the north of Gran Canaria. Set within the Doramas Natural Reserve, the property offers three individual holiday houses, each with its own character, sharing the same quiet setting. The owner lives on the finca, and that detail matters. Los Arcos is not a managed rental property operated from a distance. It feels personal, and it’s tended daily by the people who own it. Guests arrive at a place that feels genuinely alive. The holiday rental side of the business launched in late 2025, with guests coming in from all over Europe.
Los Arcos del Laurel had no previous website. The challenge was to build a site that communicated the feeling of the place. The online rural accommodation space is very crowded, and most of it looks the same, so the finca needed to feel different.
The brief had two sides. On the visual side, the design had to represent the finca faithfully. Most rural stay websites undersell the place. The goal was to make sure Los Arcos didn't. On the technical side, the site needed to handle bookings directly, in three languages, and stay in sync with the third-party platforms the client was already using.
Getting guests to book directly was the real objective. Every booking through a platform was costing the client around 30% in fees. The website needed to give guests a reason and a way to come straight to them.
The initial meeting with the client was followed by a weekend at the finca. We stayed on-site to experience Los Arcos for ourselves. We had to feel what “Rest, Connect, Rediscover your nature” actually meant before designing around it.
Photography was part of the scope. We handled it on-site, shooting the houses, the gardens, the animals and the surrounding landscape. Every image was made to fit the design direction, rather than adapted to fit afterwards.
The arches were an obvious starting point. The finca is called Los Arcos del Laurel for a reason, and the stone arches are hard to miss when you're there. The idea to use them as design elements was there from the start. It clicked quickly and ran through the whole site.
The color palette came directly from being there. Eucalyptus fills the surrounding landscape, the citron fruit on the trees has a particular yellow, and the soil has its own set of browns. Typography was kept simple and light, so nothing would compete with the photography.
The site runs in three languages, English, Spanish and German. The booking system is handled directly with a calendar that syncs with the client's channel manager. Guests book on the site, platforms stay updated, and nothing falls through.
Los Arcos del Laurel now has a direct channel of their own. Guests can browse the houses and book directly without going through a third-party platform. The finca is exactly what the website promised. Every direct booking saves Los Arcos around 30% in fees. The booking calendar stays in sync across all platforms automatically. Availability is always accurate, and the operational side runs without manual updates. And that leaves everyone at Los Arcos with time to rest, connect, and rediscover nature.
