Concept43 is a branding studio that specializes in working with brands, regardless of the size and stage, delivering impactful branding solutions to achieve differentiation, recognition and trust.
20+ Years of experience working with 800+ businesses
Trust is what people decide before they decide anything else. Someone who trusts your business stops comparing it to other alternatives. They are willing to pay your price, and even go through a little discomfort to get it.
We create strong brand identities that build this trust, attracting the right customer to your business. Through strategy we achieve clarity about who you are, where your business is and where you want to take it. We communicate that to your audience through a unique verbal and visual identity across every touchpoint a customer interacts with. Whether it’s your website, marketing material, office interior or printed collateral, we build systems that stay consistent as your business grows.
We offer strategic planning, brand positioning and design systems to shape and maintain your brand.
Every brand needs a clear purpose, a north star. Through strategy we uncover where the business currently is and where it’s going. We define who the business is for and why they should care. Positioning creates a unique place in the market for your business to thrive and it protects you from easily being copied.
How a brand communicates is just as important as how it looks. With brand messaging we define the tone of voice, and the way your business talks about itself. We make sure the message stays the same across all touchpoints, whether it’s written by you or your team.
Design strategy translates business challenges and aspirations into design decisions. It sets the framework that determines what your brand should look like before anyone starts designing. With strategic insights we create a visual identity that aligns with the business goals.
The logo is the mark that people will remember most about your brand. It’s the piece of the identity that is used everywhere, from the website header to the front door. We design logos that work in every context and at every size, making sure it’s fully prepared to scale with your business.
The logo by itself doesn’t make a brand recognizable, but the system around it does. A visual identity covers typography, color, imagery style and the layout that ties it all together. The business shows up consistently everywhere it appears, whether that’s online or on any printed media.
It’s a business’s nature to outgrow its branding. The customers change, offers expand or the identity simply belongs to a version of the business that no longer exists. Through a rebrand we close that gap, where we keep what works and rebuild what doesn’t, matching the brand where the business stands today.
A brand identity only stays consistent if the people working with it know how to use it. Brand guidelines gather the logo usage, colors, typography and tone of voice in one single document. This way anyone from a new hire to an external vendor all work coherently with the brand.
We create branded assets that support your campaigns. From your socials to printed collateral, we optimize every piece to drive better engagement with your customers. Everything we put out into the world strengthens your brand’s recognition.
Design needs don’t end when the brand identity is launched. New collateral, seasonal campaigns or updated signage, it’s the day to day work that comes with running a business. We provide ongoing design support that handles those needs as they come up, so you don’t need to hire an internal design team.
No two branding projects are the same. Are you starting a new business or are you rebuilding an existing brand? We provide solutions that help you communicate and move your business towards growth.
Working with us means your goals become our goals. Every solution we design is calibrated to take your business from where it currently stands to where it needs to be.
Every branding project or visual identity starts with questions, and the answers shape the work in more ways than any style preference could. Asking takes a little longer to get started, but it also means that our efforts go where it matters.
You know your business better than we ever will. We know design and we understand your industry. The best work happens when we both sit at the same table with no hierarchy limiting the work.
We believe agreeing with you on everything is a disservice. When we discover a better route for your visual identity than the one that’s on the table, we’ll tell you, and bring you something worth discussing rather than a quiet yes.
Behind every branding project there is someone who’ll never sit in a meeting with us. We design with the end user in mind whether or not the brief requires it. When the consumer understands your brand quickly, your business feels it.
Every project follows the same process. Depth might change with scope, but the thinking stays the same.
We start by understanding where your business actually is. We look at how it communicates, who it’s speaking to, what’s working and what’s challenging you. A creative brief tells us about the business goals, but it rarely tells us what the business is trying to fix. With an in-depth discovery session we try to get to the root cause of the business challenges, so we can design accordingly. Sometimes the brief is exactly right and we move straight on, but sometimes what’s on the table might not be the right way forward, and we say so early, with an alternative worth discussing.
Once we know what business challenge we’re solving, we design with that purpose in mind. The strategy and the structure come first and all of the messaging, visuals and decisions that hold everything together build on that. This is where the results of the discovery become something tangible. From this point, a brand, a website or any collateral around the results are made to close the gap between where your business is and where it wants to go. We design to solve, not to decorate.
Design isn’t finished when the file is saved that final time. We handle all of the necessary steps that take the work from approved to live, and we stay active as the point of contact while it happens. Before a website goes online, we go through rigorous testing first. If a brand is launched, we make sure all of the assets are built and print-ready. If there is production that’s handled by any third-party, we coordinate with them directly, so you’re never stuck in the process wondering what happens next.
Some projects end when the work is done, and that’s completely fine. Other projects turn into longer relationships, where we handle the day to day design needs as they come up. It means our studio already knows your business, so there’s no extensive re-briefing for every single project or asset, speeding up design delivery. Either way, the pace is yours to set. We happily keep our door open, and nothing forces you to walk through it.
We work with businesses that want to do right by the people they serve. That’s the kind of ambition we want to be part of.
Got questions? We’ve got answers.
Because your customers already have an opinion about your business, formed by whatever they’ve seen of it so far. Branding puts you in control of that opinion. A business with a clear brand gets recognized faster, chosen more often and compared less on price. Without one, every sale starts from zero.
This depends on what your business needs. A logo design and a complete brand identity with brand guidelines and rollout are very different scopes. Pricing anything before understanding your situation would be a guessing game. After a first conversation we can give you a concrete proposal, scoped to your business challenges, needs and transformation.
A project like a logo design takes a few weeks. A complete brand identity usually takes us between six and twelve weeks to complete, depending on scope and how fast decisions are made on both sides. We’ll give you a realistic timeline before we start working on the project.
Not every business needs the whole brand package. Sometimes the visual identity still works but the brand messaging is off. We start by identifying what’s working in the business and what’s not, and we talk honestly about the options. If a single service could solve the problem you’re facing, that’s what we’ll recommend.
Then we design a logo. We build your logo so it can grow into a full identity system later down the road. This means that nothing you invest in now gets thrown away when your business expands. We’ve got plenty of long term client relationships started off with a single small project.
Whatever your business needs, we’ve got you covered. A brand doesn’t stop needing attention once the identity, collateral and campaigns launch. Usually design needs pop up in the day to day work of running a business. We offer ongoing design support if you need it, but if a one-off project is all that’s needed, that’s completely fine too.
Directly, openly and honestly. The people you talk to are the people designing and working with your brand. We ask a lot of questions at the start and we share with you the reasoning behind every decision. We believe in good communication.
