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You're here to eat. Come hungry and bring attitude.

Brüder knew it was time for a change. Time for a rebrand, combining the rebellious spirit of street culture with real Argentinian grilling skills.

Diners sharing steak and beer at Brüder Street Steak House

Brüder Street Steak House

With its fifth anniversary coming up, Brüder1906 was ready to stand on its own, and so, the Brüder brand was born. The rebrand covered everything, from the visual identity to menus, social templates and the website. We built a complete brand system that feels bold and stays true to the street spirit that is Brüder. The result? A brand that speaks with attitude, increasing returning customers and bumping revenue by 20%.

Brüder Street Steak House logo in white on black Brüder B monogram pattern in black and red on white Brüder color palette inspired by glowing embers and colorful street facades Brüder slogan “Hoy no hay dieta, hay ritual” in white and red lettering Brüder badges in Argentine blue, red, black and green Dry-aged tomahawk steak with a Brüder campaign line
Brüder Street Steak House 2020 stamp in white on black Brüder house rule lettering in red on black
Brüder coasters reading “Bebida fría o nada” Close-up of a Brüder burger with a black bun, melted cheese and bacon
Brüder menu on a wooden serving board with a business card and steak knife Brüder placemat with a beer and a playful Spanish slogan Brüder dessert menu featuring a donut with ice cream
Close-up of a Brüder donut dessert with chocolate sauce and nuts Brüder business cards, front and back
Brüder Instagram profile and social media posts on phones Brüder website pages for desktop and mobile
Brüder website open on a laptop Brüder website on a smartphone
Brüder website on a laptop, tablet and phone