A retail space in Maspalomas where local Canarian craft, gourmet products, and a branded clothing line share the same roof. The starting point: a name and an idea… We built the brand from there.
In the Canary Islands, the number “35100” is the postal code for Maspalomas, one of Gran Canaria's most visited areas. Now, it's also the name of a new shop where Canarian craft, gourmet products, and a branded clothing line come together at a level most souvenir brands don't bother reaching. The audience splits between tourists looking for something worth bringing home and locals who take pride in where they're from. Both needed a reason to buy. The brand was built to give them one.
With backgrounds in art and food, the people behind 35100 know what craftsmanship looks like and where good ingredients come from. They built a shop around both: a space that gives Canarian artists and makers the attention they deserve, brings local gourmet products under one roof, and reflects the relaxed pace the Canary Islands is known for. Not a concept imported from somewhere else, but something that could only have come from the Canarian roots.
The mark needed to work across a wide range of applications. It had to be clean enough to sit on a zipper pull or a leather tag, yet bold enough to carry a shop front. Beyond the mark, the brand system had to hold three different product categories together: local craft, gourmet products, and a clothing line. All of it feeling like it came from the same place.
One of the early ideas was to shape the 35100 numerals into a lighthouse silhouette. The Maspalomas lighthouse is one of the most iconic landmarks on the island, so it felt only natural to explore the idea. It worked as a concept but not as a mark.. so we moved on. The lighthouse became its own element, built properly, including the waves of the Atlantic and the lines of the Maspalomas dunes. Tribute to the landscape that surrounds it every day.
The format the mark lives in was shaped by the scalability requirement. It needed to work embroidered on a chest pocket, embossed on a leather tag, and printed large across a paper bag. A contained, stamp-style block answered all of those at once. Strong contrast, clean edges, nothing that disappears when scaling down.
Color came from the same place as the mark. The teal from the Atlantic, the warm sand and cream from the dunes, and the terracotta and blush from the light the island holds in the late afternoon. From there, we built out the broader visual system: an illustration library of seashells, palms, sailboats and wave lines that could work independently or tile into patterns for wrapping paper and printed fabrics.
The full delivery included the logo system and its variants, color palette and typography, packaging across bags, tags, stickers and wrapping paper, social media templates, business card, shop signage, staff uniforms, and the custom illustration set.
35100 launched with something most new retail brands don't have from day one: a complete visual identity that works at every scale. The system and illustration library give the team room to keep developing new products without going back to the drawing board. The shop is new, but the brand is built to last.
